Award-winning waterless brand Nilaqua Pets is set to unveil two brand-new products at this year’s Crufts – Hall 4, Stand 6. Reinforcing its commitment to convenient, eco-friendly pet care. The launches form part of a wider campaign and have already been met with enthusiastic industry and consumer response.
Making their debut are The Poop Wipe XXL and The Itchy Dog Shampoo & Conditioner, both designed to solve everyday dog hygiene challenges without the need for water – perfect for busy owners, reluctant bathers and life on the go.
Meet the New Launches
The Poop Wipe XXL
Created for those inevitable “mucky pup” moments, The Poop Wipe XXL is a single extra-large 90 x 32cm biodegradable wipe that delivers full coverage in one go. Made from 100% plant fibres and enriched with Vitamin E, it gently lifts dirt and neutralises odours while being kind to skin and planet alike. Vegan-friendly, biodegradable, and no-rinse, it’s ideal for post-walk clean ups, muddy adventures, fox poo drama, and emergencies.
The Itchy Dog Shampoo & Conditioner
Specially formulated for dogs with itchy or sensitive skin, this 2-in-1 antibacterial shampoo and conditioner offers a stress-free alternative to traditional bathing. The no-water needed formula cleanses and deodorises in three simple steps, leaving coats soft, manageable, and fresh. Just apply the liquid directly to the coat, massage to lift dirt, mud and odours, then towel dry to remove. Infused with lemongrass and free from sulphates, it’s gentle enough for frequent use and ideal for dogs that dislike baths, or just a quick post-walk clean up.
Waterless, Ethical and Made in the UK
Nilaqua Pets is proud to manufacture all its products in the UK using biodegradable ingredients that are vegan-friendly and gentle on pets. Its Swansea facility runs on 100% renewable energy, with packaging made from recycled ocean bound plastic that can be further recycled – ensuring sustainability is built into every stage of production.
Co-founder Jess Efford comments:
“With the growing demand for no-rinse pet care, we’ve invested heavily in expanding and refining our range. Our products are designed to tackle real hygiene challenges while also helping pet owners reduce water usage and environmental impact such as biodegradable wipes instead of plastic wipes. Launching these new products at Crufts feels like the perfect moment for us to introduce them to customers.”
The brand and expanded range have already attracted strong attention across the pet industry. Nilaqua Pets was recently featured by Pet Business World, highlighting the brand’s continued innovation in eco-friendly, waterless pet care.
Further reinforcing its sustainability credentials, Nilaqua Pets is a Silver Winner for Sustainability at the Petquip Awards, recognising the brand’s commitment to ethical manufacturing, environmental responsibility, and products that genuinely support pet parents.
Most recently, Nilaqua Pets has been rated the highest-scoring brand in its category by The Good Shopping Guide, earning recognition as the most ethical pet grooming brand. This independent rating assesses factors including environmental impact, ethical sourcing, and corporate responsibility, placing Nilaqua Pets at the forefront of conscious pet care in the UK.
Together, these accolades reflect the dedication of the Nilaqua Pets team and the ongoing support of customers and retail partners who share the brand’s vision for kinder, more sustainable pet grooming solutions.
Heading to Crufts, see the team in Hall 4, Stand 6.
